• Bigger is best?

    Posted on in BrandBlab

    I was intrigued to hear about the ‘new global integrated marketing and communications agency’ created by the partnership of WPP and Dell. It seems, they’ve just discovered ‘working with’ as opposed to ‘working for’ is a new concept and that they will be the ‘agency…
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  • Gene therapy – Branding and PR challenges

    Posted on in BrandBlab

    Like religion, branding seems to be an inevitable consequence of the basic human gene that makes us want to be part of a tribe or clan group with a shared belief system. I’ve never quite got my head round the search for individuality, self expression…
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