My German Retail Blog contribution for 2019: Clive Woodger, Founder, SCG London: "The retail sector faces a conundrum when it comes to sustainability. Retailers, brands and developers promoting their green credentials comes across as green window dressing – or worse, corporate virtue signalling, given that their prime…
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At the second session of the PLUS-Forum, Clive Woodge, Founder and Owner of SCG International, and Anna Poberezhna, Strategy and Business Development Consultant, SCG International, presented to the audience a concept of banking brand, its impact on the motivation of employees, and also informed how the brand can…
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My interview at the 5th International PLUS Forum “Cash Circulation + Self-service. Banking and Retail 2013" My message " Importance of branding, customer and employer touchpoints". Our approach is based on the unique vision, values and beliefs of our each Client.
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Good to be at the inaugural Europa Property NEE #Awards in Minsk last week and the launch of the Belarus Shopping Centre Council. It is always an honour to present an award of the Hypermarket/Big Box Chain of the Year to the #Winner #EUROOPT https://www.linkedin.com/pulse/updates-from-nee-real-estate-awards-gala-forum-minsk-belarus-woodger
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Article published on Rebanking. New Banking Strategies (Ребанкинг. Новые стратегии банкинга) website. This is a link to the article in Russian - Имидж и репутация банка: - за что я должен "любить" свой банк? The English version can be found here - Banking image and reputation attributes -…
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Building Financial Brands, October 2007
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A Russian version of this article was published in the December 2012 issue of PLUS Magazine. As brand consultants we are brought into a company to create change, whether to refine, refocus or enhance a current or new positioning and offer. We review with our…
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The implosion and disappearance of major institutions and the previously unheard of scenarios we are experiencing are mind boggling- unprecedented bail outs and overnight deals, financial dynasties carved up, nationalised or allowed to die. As I write this, governments are moving quickly to protect their…
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