Banking image and reputation attributes - Why should I ‘like’ my bank?
Article published on Rebanking. New Banking Strategies (Ребанкинг. Новые стратегии банкинга) website. This is a link to the article in Russian – Имидж и репутация банка: – за что я должен “любить” свой банк? The English version can be found here – Banking image and reputation attributes – Why should I ‘like’ my bank?