Centre Branding ‒ Rethinking Asset Management

Posted on in Articles

My business philosophy is as simple to formulate as it is difficult to implement in practice.

I argue that any complex retail entity, such as a shopping centre, will only become a destination brand if there is a central, overarching brand message and engaging customer experience.

Read my full article in the German Retail Blog (September, 2015):

Clive Woodger on making a destination brand