Centre Branding ‒ Rethinking Asset Management
My business philosophy is as simple to formulate as it is difficult to implement in practice.
I argue that any complex retail entity, such as a shopping centre, will only become a destination brand if there is a central, overarching brand message and engaging customer experience.
Read my full article in the German Retail Blog (September, 2015):
Clive Woodger on making a destination brand