I have just attended Asian Business Summit, Retail and Distribution, organised by BBCG Kazakhstan. Check out my presentation "Creating Places Where People Want to Be - Adapting to a Consumer Led Market"
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I was intrigued when recently asked to provide a conference talk in Moscow on the Reconception of shopping centres. To a UK consultant the word Reconception was a bit strange as it is not a term in general usage in English. Research showed its use…
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I was recently asked to present the World Green Building Council's new report - The Business Case for Green Building - on behalf of the Russian Green Building Council at Mosbuild, a major construction sector event in Moscow. As an early advocate of green thinking in this…
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A Russian version of this article was published in the October 2012 issue of Strategy Magazine, Ukraine. Business managements are in their comfort zone if they can measure outcomes and performance – typically, if something can be measured then it can be managed. Problems start…
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The UK consultation on government plans to introduce mandatory plain packaging for tobacco has highlighted some seemingly perverse views on the power of branding. Today I heard a tobacco industry commentator arguing that attractive brand packaging does not encourage to take up smoking. The interviewer…
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As a branding and design consultant I am highly aware of the pressures forcing us all to keep ahead of changing market trends. Some areas of design are potentially becoming a commodity with everyone it seems providing ‘design’, whether printers or shopfitters, for example, and…
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Emerging, Submerging or just Merging? As someone from the ‘developed’ markets of the west, speaking at conferences and working in so called ‘emerging’ economies, I sometimes wonder if commentators should, not unreasonably, refer to our ‘developed’ markets of the west as ‘submerging’ economies! The ongoing…
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Speaking at a DIY conference in Moscow recently I was reminded how retail and service sectors seem to move at different rates when it comes to understanding the importance and need for an effective brand strategy. FMCG led the way in developing strong product brands.…
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Every country it seems has different rates of recovery for different sectors.One common feature is obvious however – survival of the fittest, the basic evolutional principle of being able to adapt to new conditions and environments.Post recession, companies that have the will and resources have…
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Like ‘branding’, ‘sustainability’ has become a word that means different things to different people and is in danger of becoming just as overused and misused.As a brand consultant, I am dismayed at the still prevailing idea that branding is simply the marketing signature of a…
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