Given the new reality of the empowered consumer and the transformational impact of the Internet, the DIY retail sector faces new challenges. The Internet has brought the physical and digital channels together and is changing how general consumers and professionals shop.
The key message of the presentation focused on strategic branding and design issues with an overview of largest worldwide trends in DIY and the Homing sector with some of relevant benchmark examples in different countries and the UK.
Enjoy our presentation in PDF format and feel free to provide feedback.
8th DIY & Home Improvement Conference 2015, Athens