Like ‘branding’, ‘sustainability’ has become a word that means different things to different people and is in danger of becoming just as overused and misused. As a brand consultant, I am dismayed at the still prevailing idea that branding is simply the marketing signature of…
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On the 20th of November Algorithm Business Centre opened, it is owned and managed by Corporation A.N.D. and designed by SCG International. The class A business complex is located in the prestigious area of Moscow, opposite the attractive Vorontsovsky Park. Opened in November 2015. The…
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"Creating the Synergy the architecture and place branding. Theory and examples." Presented with my colleague, Anna Poberezhna, at International Expoforum Construction, Archiecture and Real Estate. Download presentation Наш Мастер-класс с Анной Побережной на Международном Экспофоруме Строительства, Архитектуры и Недвижимости в Киеве Особенности градостроительства, которые присущи самым привлекательным для туристов городам…
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At the second session of the PLUS-Forum, Clive Woodge, Founder and Owner of SCG International, and Anna Poberezhna, Strategy and Business Development Consultant, SCG International, presented to the audience a concept of banking brand, its impact on the motivation of employees, and also informed how the brand can…
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My interview at the 5th International PLUS Forum “Cash Circulation + Self-service. Banking and Retail 2013" My message " Importance of branding, customer and employer touchpoints". Our approach is based on the unique vision, values and beliefs of our each Client.
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My Video Story How to 'Create a Difference' @ Infor-media Russia conference Some Thoughts Centre Treatments Culture Marketing / Activities Projecting Art & Culture
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Clive Woodger presentation at Office Next 2014: "Creating Branded Environments - Where people want to be!". Отличные воспоминания прошлого года, Office Next 2014. Видео доклада Клайва Вуджера на тему: "Создание брендовых пространств - места, где люди хотят находиться".
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Just presented at the Transform Conference Europe about the current Experiential branding challenges in London. Some brands take their personality and message the extra mile by creating impressive experiences for their various stakeholders. The panel here will share stories on experiential branding for both internal…
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