sustainability
Retail Sector Sustainability Conundrum
My German Retail Blog contribution for 2019: Clive Woodger, Founder, SCG London: "The retail sector faces a conundrum when it comes to sustainability. Retailers, brands and developers promoting their green credentials comes across as green window dressing – or worse, corporate virtue signalling, given that their prime…
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Sustainability Branding
Like ‘branding’, ‘sustainability’ has become a word that means different things to different people and is in danger of becoming just as overused and misused. As a brand consultant, I am dismayed at the still prevailing idea that branding is simply the marketing signature of…
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