• Brand Blab

    Posted on in BrandBlab

    Another brand book. As a brand consultant I feel duty bound to check out the latest ‘cut through the mystery’ guide to branding. With recommendations from CEOs who should know better, the subsequent text of simple truisms paraded as insights was disappointing. Like religion and…
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  • Nip and Tuck Branding

    Posted on in BrandBlab

    Having heard a politician recently refer to a ‘Nip and Tuck’ policy approach it is probably already too late to utilise the phrase in relation to brand strategy. However, given the way cosmetic surgery has become an accepted lifestyle solution for ‘forever – young’ generations,…
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  • ‘What’s in it for me?! – consultancy dilemmas

    Posted on in BrandBlab

    A sad reality of business is the need for professional consultants to rely on clients fees to pursue their livelihoods. On the basis of ‘he who pays the piper calls the tune’ every client is entitled to expect the professional to optimise and protect their…
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