The presentation for visiting Russian real estate professionals takes a wide ranging view of the issues involved with developing successful Place Branding. An introduction to London as a place brand from a historical and planning perspective is followed by some examples of the current branding,…
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I was asked to speak at a green building event at Ada University in Baku at the launch of the Azerbaijan Green Building Council. I reminded the audience of technically focused green professionals of the need to design for the ultimate user, the consumer -whether…
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