Like ‘branding’, ‘sustainability’ has become a word that means different things to different people and is in danger of becoming just as overused and misused. As a brand consultant, I am dismayed at the still prevailing idea that branding is simply the marketing signature of…
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Last Friday, Boulevard, premium luxury destination opened in Jeddah, designed by SCG International. The new premium district combines international high-end fashion and accessories retail collections for men, ladies and kids with latest luxury amenities. There are 36 boutiques, including the flagships of Armani, Gucci and Prada.…
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On the 20th of November Algorithm Business Centre opened, it is owned and managed by Corporation A.N.D. and designed by SCG International. The class A business complex is located in the prestigious area of Moscow, opposite the attractive Vorontsovsky Park. Opened in November 2015. The…
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"Creating the Synergy the architecture and place branding. Theory and examples." Presented with my colleague, Anna Poberezhna, at International Expoforum Construction, Archiecture and Real Estate. Download presentation Наш Мастер-класс с Анной Побережной на Международном Экспофоруме Строительства, Архитектуры и Недвижимости в Киеве Особенности градостроительства, которые присущи самым привлекательным для туристов городам…
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My Video Story How to 'Create a Difference' @ Infor-media Russia conference Some Thoughts Centre Treatments Culture Marketing / Activities Projecting Art & Culture
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Clive Woodger presentation at Office Next 2014: "Creating Branded Environments - Where people want to be!". Отличные воспоминания прошлого года, Office Next 2014. Видео доклада Клайва Вуджера на тему: "Создание брендовых пространств - места, где люди хотят находиться".
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Just presented at the Transform Conference Europe about the current Experiential branding challenges in London. Some brands take their personality and message the extra mile by creating impressive experiences for their various stakeholders. The panel here will share stories on experiential branding for both internal…
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I attended the annual conference Marketing in Real Estate – Dynamic Marketing 2015: “From development to management” organized by PROESTATE, “The Russian Guild of Property Managers and Developers.” The conference was aimed at top-managers of marketing departments, PR specialists, sales managers, working in the sphere…
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I will give talk on the Art of Place Branding at the annual conference Marketing in Real Estate Dynamic marketing 2015: “From development to management” organized by PROESTATE, “The Russian Guild of Property Managers and Developers”. The event will take place on 27-28 November at…
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The presentation for visiting Russian real estate professionals takes a wide ranging view of the issues involved with developing successful Place Branding. An introduction to London as a place brand from a historical and planning perspective is followed by some examples of the current branding,…
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