• Mergers and Acquisitions – myths and reality

    Posted on in BrandBlab

    The global financial fall out has seen accelerated market consolidation as companies in survival mode play predator and prey depending on their circumstances.The classic so-called orderly ‘migration’ strategies of companies seeking to ‘merge’ their brand equities are suddenly irrelevant when speed and opportunism are priorities.…
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  • Added-Added Values

    Posted on in BrandBlab

    Before banks discovered the true value of toxic assets, companies were all signing up to the need to embrace the ‘new values’ of sustainability and corporate social responsibility.It was essential to show your positive green credentials and ethics as a responsible brand. Branding is ultimately…
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