Last Friday, Boulevard, premium luxury destination opened in Jeddah, designed by SCG International. The new premium district combines international high-end fashion and accessories retail collections for men, ladies and kids with latest luxury amenities. There are 36 boutiques, including the flagships of Armani, Gucci and Prada.
Visitors can enjoy an open air shopping experience within beautifully landscaped surroundings, which incorporate contemporary tensile canopies, planting and flowing water features. Fine dining and an upscale fashion art exhibition can also be enjoyed on-site.
Our Managing Director, Ross Haxton, who led the project said, “Our role has been to develop an inspiring brand vision and positioning strategy for Boulevard. The brand platform was then translated into a unique concept for the brand identity, communications, environment, signage and digital experience. We’re very proud of this project, the client put a lot of faith in us to produce an outstanding experience for their customers and we hope it will be a success for many years to come.”
SCG International are specialists in developing unique brand destinations, which incorporate latest best practice and visionary creative thinking.
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