Strategy, Branding, Marketing, and Design experts in 1 room discussing trends & challenges in retail. International experience, British & Ukrainian market specifics. Anna Poberezhna, Clive Woodger, Euan Cameron, Nikolay Novikov & Mykola Chumak united their efforts to provide synergy solutions. Brick-&-mortar: fewer new outlets, more “hub & spoke” Snapchat…
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Anna Poberezhna & Clive Woodger presented at the Annual Forum Malls Ukraine on Best Practices for the shopping centres, their reconception strategies & solutions: architecture & concept design, branding, marketing and communication strategies. A review of the challenges facing existing centres to achieve positive destination brand differentiation…
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Anna Poberezhna and Clive Woodger talked at the International FMCG Forum. Going international is a major challenge for product and service companies. Branding & Strategy are among the core instruments that help to create a succesful differentiation and an effective market launch. While storytelling and methods of communication that translate brand personality…
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Given the new reality of the empowered consumer and the transformational impact of the Internet, the DIY retail sector faces new challenges. The Internet has brought the physical and digital channels together and is changing how general consumers and professionals shop. The key message of…
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The following presentation formed the basis of a workshop held at the ICSC Retail Strategy and Trends Forum in Berlin, in November 2015. The aim of the workshop was to have a discussion and to develop a better understanding of what an effective shopping centre…
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Our approach to bridging the gap between architects and marketing agencies working with key company departments like HR and IT, is still rare it seems, balancing strategic and operational criteria to best advantage. Clive Woodger used Rosatom, as an example of a company that did…
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Clive Woodger & Anna Poberezhna were invited to talk in Kiev about the Historic Architecture and ways of preserving heritage. The presentation covered a number of London examples of architecture icons, including preserved and lost icons as well as the examples of successful redevelopment. The second part of…
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Clive Woodger & Anna Poberezhna spoke @ 7th International PLUS-Forum Cash Circulation + Self-service, 2015. Talking on synergy of employer brand & customer experience banking brands. Клайв Вуджер и Анна Побережная @ 7-й Международном ПЛАС-Форуме Банковского самообслуживание ритейл и НДО с докладом: “Синергия бренда работодателя и…
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This presentation will cover destination, centre and place brands, asset management mentality, changing mindsets, culture and behaviour, and creation of brand synergies. You can view the full presentation by clicking here.
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Bank branding challenges: creating a first choice customer experience, international branding strategies, Russian perspective, employee brand engagement. You can view the full presentation by clicking here .
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