• Emerging, Submerging or just Merging?

    Posted on in BrandBlab

    Emerging, Submerging or just Merging? As someone from the ‘developed’ markets of the west, speaking at conferences and working in so called ‘emerging’ economies, I sometimes wonder if commentators should, not unreasonably, refer to our ‘developed’ markets of the west as ‘submerging’ economies! The ongoing…
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