I want to be me … - it’s great to be non.
Often a key part of advising a client on branding is to develop a positive descriptor name, slogan or ‘call to action’. To do a good job, however, now people and groups and their initiatives and aspirations must be labelled to best advantage if the…
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Who cares who owns it? Auto added-values...
The news that JCB expressed an interest in Jaguar prompted a belated postscript on the increasingly complex logic of car branding. Equally, the recent partnership talks between General Motors, Renault and Nissan, and the ongoing marriage problems of Daimler Chrysler have provided fascinating insights into…
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