I was intrigued to hear about the ‘new global integrated marketing and communications agency’ created by the partnership of WPP and Dell. It seems, they’ve just discovered ‘working with’ as opposed to ‘working for’ is a new concept and that they will be the ‘agency…
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Like religion, branding seems to be an inevitable consequence of the basic human gene that makes us want to be part of a tribe or clan group with a shared belief system. I’ve never quite got my head round the search for individuality, self expression…
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A sad reality of business is the need for professional consultants to rely on clients fees to pursue their livelihoods. On the basis of ‘he who pays the piper calls the tune’ every client is entitled to expect the professional to optimise and protect their…
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