real estate
Retail Sector Sustainability Conundrum
My German Retail Blog contribution for 2019: Clive Woodger, Founder, SCG London: "The retail sector faces a conundrum when it comes to sustainability. Retailers, brands and developers promoting their green credentials comes across as green window dressing – or worse, corporate virtue signalling, given that their prime…
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Sustainability Branding
Like ‘branding’, ‘sustainability’ has become a word that means different things to different people and is in danger of becoming just as overused and misused. As a brand consultant, I am dismayed at the still prevailing idea that branding is simply the marketing signature of…
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Synergy of Architecture & Branding. Синергия брендинга и архитектуры.
"Creating the Synergy the architecture and place branding. Theory and examples." Presented with my colleague, Anna Poberezhna, at International Expoforum Construction, Archiecture and Real Estate. Download presentation Наш Мастер-класс с Анной Побережной на Международном Экспофоруме Строительства, Архитектуры и Недвижимости в Киеве Особенности градостроительства, которые присущи самым привлекательным для туристов городам…
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Marketing When Repositioning - Creating a Difference
My Video Story How to 'Create a Difference' @ Infor-media Russia conference Some Thoughts Centre Treatments Culture Marketing / Activities Projecting Art & Culture
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